By
Joe Keenan
and Catalog Success
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3. Use a preference center. This section should be used as an adjunct to your e-mail program, Brady advised. Place it at the footer of every e-mail, where customers can click through to their personalized preference centers. This section should provide customers the ability to update their e-mail addresses, contact information, content preferences and control frequency.
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- Companies:
- e-Dialog
- Reggie Brady Marketing Solutions
- People:
- Arthur Middleton Hughes
- Brady
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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