Tips to Building Successful E-Mail Lists, Part 2 of 3

2. Welcome with style. “Your welcome message is going to be one of the most opened and read messages you send,” Brady said, “so it's a great opportunity to start that relationship off on a good step.” Even if you're not using a double opt-in process, sending a welcome message lets you at least determine if you have a deliverable e-mail address. Tactics to further the relationship in a welcome message include embedding your most recent promotion in the e-mail, including a coupon, promoting “add me to your address book,” restating the benefits of being an e-mail subscriber and adding links to your Web site.