Tips to Building Successful E-Mail Lists, Part 1 of 2
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Joe Keenan
and Catalog Success
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This analysis provides a lifetime value per e-mail address. “If you know what a subscriber is worth, you can develop and organize your subscriber acquisition program,” Hughes said. This program should consist of a three-step process, Hughes advised:
1. determine the value of a subscriber e-mail address;
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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