Tips to Building Successful E-Mail Lists, Part 1 of 2
By
Joe Keenan
and Catalog Success
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After your initial reward, find a way to keep your most loyal customers, Hughes said. He cited the example of a phone company that gave its customers $1 off their phone bills every month their e-mail addresses were valid. Other techniques include advance notification of sales and exclusive members-only nights.
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- e-Dialog
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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