Tips to Building Successful E-Mail Lists, Part 1 of 2
By
Joe Keenan
and Catalog Success
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In a session at last month’s All About eMail Virtual Conference & Expo, presented by eM+C magazine (sister publication of Catalog Success), Arthur Middleton Hughes, senior strategist at the e-mail marketing firm e-Dialog, presented his best practices for acquiring e-mail addresses, most notably by incentivizing consumers and employees. Here’s a look at Hughes’ top tips and observations from the session.
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- Companies:
- e-Dialog
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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