Tips for Bringing the Web In-Store

ROI: What's a tip for our readers that are looking to better serve their customers across all channels they interact with them in?
SG: Think about the things that you know work for you and that you're great at in terms of in-store experience, and think about how those can be delivered on the web and mobile. Simple practices like greeting the customer at the door, helping them find a product, answering questions and helping the customer check out are the hallmarks of a great retail experience and can now all be delivered online to reduce site abandonment, increase conversion and order value, and raise the bar on customer experience.