Tips for Bringing the Web In-Store

ROI: Do you have an example or two of brands that are succeeding at omnichannel integration?
SG: This is an evolving area and there are lots of companies that have made great progress, but in all cases, there's still work to do. A couple of good examples are Isabella Oliver, where you can reach a live stylist on its website for shopping and fashion advice, and Sephora's rewards program is another great example.