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Joe Keenan
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ROI: How can video be used as a tool to bridge the gap between in-store and online shopping?
SG: Live video allows brands to offer the same person-to-person live assistance through web and mobile that they've been providing for generations in-store. It's proven that live video offers a superior ability to drive conversion and customer satisfaction for web and mobile shoppers.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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