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Joe Keenan
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ROI: What can be done by brick-and-mortar brands to bring their digital shopping experience in-store?
SG: In-store analytics, kiosks or tablets to provide access to product and expertise not found in the store; use of product videos; and mobile app integration to push personalized offers to in-store shoppers.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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