Tips for Bringing the Web In-Store

For more from Steve on how your brand can take the steps necessary to thrive in today's omnichannel retail environment, register for next week's Retail Online Integration webinar, Unlocking Online Conversion: Bringing Your Best Web and Store Features Together.

Retail Online Integration: Why is it critical for omnichannel retailers to integrate customer data across channels?
Steve Green: The path to purchase often travels through several different channels and it's important to deliver a consistently high-quality experience across each of these channels. More and more, shoppers are doing their research online before they get to the store, and in reverse, browsing in stores before they buy online. An integrated experience is a key factor in ensuring you can convert the shopper when the opportunity presents itself.