7 Tips for Boosting Online Conversion

• According to a 2009 Forrester Research survey, only 38 percent of marketers agreed that “my IT department is a key partner in implementing marketing technology.”
• A Unica survey found that “IT support of marketing needs” was the most common bottleneck cited by marketing pros.
• MarketingSherpa found that the percentage of B-to-C marketers having “some issues” or being “at the bottom of the list” to get help from IT rose 36 percent from 2007 to 2009.

7. Act on insights, quickly and easily. One single, integrated marketing solution puts marketing power back where it belongs — in the hands of marketing people responsible for generating results. With an easy-to-use online marketing suite, you can: