7 Tips for Boosting Online Conversion

Are you overlooking marketing gold? Your current and potential customers spend more and more time online, both at home and at work. Yet too many retailers overlook the marketing gold buried within their online interac­tion data. Retailers that use interactive data effectively — tracking each person’s clicks, opens, purchases, views, com­ments, etc. — can engage individuals with communications tailored exactly to them, at convenient times and in manners they prefer, to boost conversions, revenues and profitability.