Tips to Boost Sales on Amazon.com

Pricing may be the most important aspect of Amazon you should be paying attention to. As with the rest of the retail industry, effective Amazon pricing is a tough mark to hit. Sellers must master the balancing act between generating the most revenue while offering the lowest prices to attract more buyers. Keep a close eye on the pricing of your competitors on Amazon. Competitive pricing (including shipping costs) is among the top criteria Amazon uses to determine who is the Buy Box retailer. Having the lowest sale price doesn’t guarantee the Buy Box, but it’s a big step towards it.