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Diane Buzzeo
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Amazon provides local sellers a great way to connect with buyers all over the world. But there's certainly much more to generating revenue than simply dropping a product on Amazon and waiting for it to sell. Savvy sellers know that the retailer who wins the sale on Amazon is often the retailer who controls the “Buy Box.” The Buy Box is a blue dialog box on the right side of any Amazon product page that gives consumers a quick option to add an item to their cart. Since multiple sellers could be offering the same product on Amazon, controlling the Buy Box can significantly affect the number of sales earned.
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Diane Buzzeo
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