B-to-B Insights: Tips for Better B-to-B Blogging
Even something as simple as an image adds visual interest for your readers and breaks up the monotony of solid text. An image or series of images can illustrate a difficult-to-grasp concept.
Hire freelancers as needed. Magazines have staff editors and writers, but they also hire freelancers to fill in as needed.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
