B-to-B Insights: Tips for Better B-to-B Blogging
Augment your blog with supporting video and im ages. The line between publishing and broadcasting has been erased. Magazines effectively use short videos to augment their stories online. If you haven't yet, it's time to get into the video business. You don't have to impress the Academy. A consumer who's interested enough to visit your blog wants to see your product in action and learn tips for better operation. Keep your videos to a minute or two minutes in length. Less is more.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
