B-to-B Insights: Tips for Better B-to-B Blogging
Assign writers. Ideally, you'll have several. Look beyond your marketing and administrative staff and assign posts to each department. If a key staff member just can't write, ask someone to interview them.
You never know where writing talent is lurking in your company (don't discount summer interns and part-timers, too). Have a contest: supply a range of topics, set a short deadline and give the writers of posted entries gift cards.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
