B-to-B Insights: Tips for Better B-to-B Blogging
When planning topics, write directly to your typical buyers and site visitors. Are they asking for product reviews? Do they have questions about your products — e.g., how to operate or set them up? A blog is a great place to answer FAQs. Ask your customer service staff for input. They're on the front lines and know your customers' concerns better than anyone.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
