B-to-B Insights: Tips for Better B-to-B Blogging
Outline a schedule of topics a year in advance. No kidding. Work way ahead. If an important issue comes up unexpectedly, just insert it into the schedule.
Don't worry about topics becoming stale. It's easier to edit and update than to start from scratch. And if you're ever in a bind, at least you'll have something to post. Just like a magazine, stash timeless entries in reserve for your company's slow news weeks.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
