B-to-B Insights: Tips for Better B-to-B Blogging
Post regularly. Blogging is more akin to publishing than marketing. The frequency of marketing promotions is often seasonally driven; publishing is steady. Every month Retail Online Integration arrives in your mailbox. The publishers don't skip an issue or two just because they don't have time.
Maybe no one will notice if you miss a post, but consistency keeps readers and search engines interested. Forced to choose between stellar content and regular posting? Choose the latter.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
