Tips for B-to-B Catalogers
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2. Calculate the number of catalogs you mail to a site based on the number of its employees. For example, at larger companies, three or four employees may be responsible for purchase decisions. Send enough copies to go around.
3. For companies with a large number of employees but just one buyer on your housefile, use title slugs to mail up to three or four more catalogs.
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- Companies:
- Michael Grant Direct
- People:
- B Catalogers Michael Grant
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