Adventurous and Analytical

Education: B.S. in marketing from the University of Georgia

Primary characteristic: “I’m analytical,” says Kiss. “I try to fight it, but it’s probably my weakness and strength in one.”

Keys to catalog success:

• Creative: “Although our food styling was OK, we improved our photography by focusing on the product’s environment,” Kiss says. For example, the catalog’s upcoming cover will feature a ham in a holiday setting, prompting customers to think of HoneyBaked Ham first when planning their holiday menus.