Adventurous and Analytical
Tim Kiss brings both traits to his work at HoneyBaked Ham
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Responsibilities: Tim Kiss oversees HoneyBaked Ham’s catalog, Web site and retail direct marketing operations.
A great save: In 1999, HoneyBaked Ham relied for the first time on an outside vendor for product fulfillment. A glitch in the vendor’s process caused almost one-third of HoneyBaked Ham’s orders to go unfulfilled. Kiss took control of the situation, and he and his team convinced HoneyBaked Ham’s upper management to mail apology letters to customers in an attempt to retain as many of them as possible; and to mail prospect catalogs to offset the customers they couldn’t retain.
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- People:
- Noelle Buoncristiano
- Tim Kiss
Noelle Buoncristiano
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Catalog Success
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