ONLINE EXCLUSIVE: Tim Hortons’ Implements Video Technology to Decrease Service Time

Tim Hortons is a franchise network of over 3,000 stores across North America. In the early part of 2009, the retail chain was looking to make improvements in service time in their storefront operations.

The company turned to i3 International, a designer, manufacturer and supplier of digital video technologies. Realizing the benefits and merits of the measures for speed of service in its drive-thru, Tim Hortons wanted to implement the same kind of performance feedback and goal-setting program for its storefront. Tim Hortons knew that the driving force for return business in the quick-service industry is quick speed of service combined with accuracy, quality and friendliness.