Thriving in the New Era of Consumer-Driven Commerce

A major step in creating cross-touchpoint capabilities is via mobile devices, yet retailers fall short of many consumers’ mobile expectations. Eighty-three percent of consumer respondents said that the most valuable and useful in-store technology was their own mobile device. Retailers that don't embrace the smart consumer by providing seamless integrated experiences between these multiple touchpoints run the risk of watching their stores become showrooms for their competition.