Thriving in the New Era of Consumer-Driven Commerce

The survey reveals that many retailers are deploying on-site multichannel capabilities and in-store technology, but with little cross-touchpoint capability from stores to mobile to web. Where site features are deployed, there's little effort to expose consumers to new features and optimize usability. To address this challenge, retailers need to invest in the right e-commerce solutions that enable agility, as well as market these capabilities actively to consumers and their organizations.