Thriving in the New Era of Consumer-Driven Commerce

Those retailers that prepare for smart consumers have the opportunity for stronger brand loyalty by providing ubiquitous information across all shopping points where consumers may choose to engage with them. The good news is that of the 200 retailers surveyed, 87 percent acknowledged they have to make improvements to their multichannel capabilities to serve today’s consumers. But unfortunately only 50 percent feel drastic changes are needed now. It appears that some retailers may be underestimating the enhancements they need to make and how soon they need to make them.