Thriving in the New Era of Consumer-Driven Commerce

A recent study from Demandware of approximately 500 consumers and 200 retailers explored the dynamic of the changing consumer and the implications for retailers and brands. The study revealed that most retailers aren't prepared to meet the demands of smart consumers who use multiple, web-enabled touchpoints to interact with brands. In many instances there was a significant gap between the touchpoints that retailers currently offer and the ways in which consumers expect to interact with brands now and in the future.