Thriving in the New Era of Consumer-Driven Commerce

Consumers are evolving at a rapid rate and the use of mobile devices and ubiquitous internet connectivity has changed their expectations of retailers for good. The most forward-leading web consumers, dubbed “smart consumers,” are actively using mobile devices, the web and in-store technology to research their purchases, which results in new shopping attitudes and behaviors. Increased access to information and commerce experiences on new devices raises the bar for retailers, many of whom have only begun to understand the way this behavioral change impacts their businesses.