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Here are three other characteristics that such catalogers often have, though not always:
8. A product line that has a naturally high price point (leading to an average order size higher than $100).
9. A widely recognized and respected brand.
10. A cost-of-goods percentage less than 50.
So is our $3 million/three-year rule of thumb totally invalid?
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- Companies:
- McIntyre Direct
Susan McIntyre
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