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4. Good-value price points.
5. Sound telemarketing and fulfillment operations.
6. A tendency to make very few mistakes—They learn about cataloging in advance from books, magazines, and/or industry leaders and experts, rather than from costly trial and error.
7. They are tightwads (ie., they control costs very aggressively).
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- Companies:
- McIntyre Direct
Susan McIntyre
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