3 Ways to Avoid the Retail Naughty List This Holiday Season
3. Maintain mastery of the basics. Technology is changing the way people shop, but great customer service remains critical for building loyalty to brands. Two-thirds of respondents told SDL that they would pay more for products from brands that offer better customer service this holiday season.
While this is fundamental to the retail experience, it can be enhanced by offering customers convenient services including "click and collect" shopping or other personalized services beyond picking up and paying for products in-store, reports IDC. Consumers think about great customer service from an omnichannel perspective today, therefore retailers that combine digital and physical customer experiences this Black Friday and Cyber Monday will stand out well beyond the holiday season.
- Companies:
- SDL
Paige brings over 20 years of experience in senior marketing roles crossing many areas of enterprise software, customer experience, and cloud computing. As Chief Marketing Officer, she combines product marketing expertise with an extensive background in communications and a passion for developing thought leadership programs that build awareness, differentiation, and demand. Prior to joining Sitecore, Paige was CMO at digital workplace platform provider Prysm, where she rebranded the company and helped it transition to a combined SaaS and hardware business. She previously served as CMO at SDL and as Vice President of Marketing for Aprimo, where her thought leadership, demand generation, and communications programs contributed to rapid growth. Paige also served as CMO at PHH Arval and two early-stage startups—Aravo and GreenRoad Technologies. Prior to PHH, Paige spent a decade at Oracle Corporation leading a variety of marketing initiatives.
