3 Ways to Avoid the Retail Naughty List This Holiday Season
Similarly, SDL found that six in 10 holiday shoppers reported showrooming, and almost half of holiday shoppers said that they plan to use their mobile devices to research possible gifts before purchasing them in-store. The device of choice varies by generation. Generation X prefers tablets, while millennials choose to use their smartphones. Therefore, offering a consistent customer experience across all devices is critical to the success of any holiday retail strategy.
- Companies:
- SDL
Paige brings over 20 years of experience in senior marketing roles crossing many areas of enterprise software, customer experience, and cloud computing. As Chief Marketing Officer, she combines product marketing expertise with an extensive background in communications and a passion for developing thought leadership programs that build awareness, differentiation, and demand. Prior to joining Sitecore, Paige was CMO at digital workplace platform provider Prysm, where she rebranded the company and helped it transition to a combined SaaS and hardware business. She previously served as CMO at SDL and as Vice President of Marketing for Aprimo, where her thought leadership, demand generation, and communications programs contributed to rapid growth. Paige also served as CMO at PHH Arval and two early-stage startups—Aravo and GreenRoad Technologies. Prior to PHH, Paige spent a decade at Oracle Corporation leading a variety of marketing initiatives.
