3 Ways to Avoid the Retail Naughty List This Holiday Season
While this is no small feat, if retail brands keep the following priorities top of mind, they'll be ready to meet customer demands this Black Friday and Cyber Monday:
1. Embrace webrooming and showrooming. Customers are shopping in stores and buying online, and doing the same in reverse. In fact, a recent report from BI Intelligence found that reverse showrooming, or "webrooming," is becoming as popular as showrooming.
- Companies:
- SDL
Paige brings over 20 years of experience in senior marketing roles crossing many areas of enterprise software, customer experience, and cloud computing. As Chief Marketing Officer, she combines product marketing expertise with an extensive background in communications and a passion for developing thought leadership programs that build awareness, differentiation, and demand. Prior to joining Sitecore, Paige was CMO at digital workplace platform provider Prysm, where she rebranded the company and helped it transition to a combined SaaS and hardware business. She previously served as CMO at SDL and as Vice President of Marketing for Aprimo, where her thought leadership, demand generation, and communications programs contributed to rapid growth. Paige also served as CMO at PHH Arval and two early-stage startups—Aravo and GreenRoad Technologies. Prior to PHH, Paige spent a decade at Oracle Corporation leading a variety of marketing initiatives.
