Three Tips from Catalog Veteran Morlee Griswold, Catalog Director, Patagonia

For new catalogers:
Work with the best vendors available. “Network ahead of time, get good recommendations and really do your homework before you choose your vendors,” Griswold says. Since each piece of the direct marketing puzzle has become so specialized, it’s likely that a small catalog startup will need to rely heavily on vendors and/or partners. “If they don’t do the best job for you, it’s really the difference between making and breaking it,” she adds.