Three Tactics for Better Online Marketing

2. Keep up with retailers and manufacturers: Another panelist Ken Burke, president/CEO of e-commerce solutions provider MarketLive, advised catalogers to be concerned about retailers and product manufacturers learning their trade faster than catalogers are learning the retail and manufacturing trades.”Retailers and brand marketers [are learning] direct marketing faster than catalogers get their business,” he said. “The catalog market is changing, and now more people are eating away from that direct marketing share. Look at what retailers and brand manufacturers are doing. They’re jumping on and connecting their physical stores online.”