Three Tactics for Better Online Marketing

There’s so much to learn in online marketing -- where do you begin? Speakers at the Annual Catalog Conference held in Orlando last week offered up a few ideas you can put to use:

1. Address information overload: Stephen Spencer, founder/president of search engine optimization firm Netconcepts, said during the “Meet the Speakers” brunch that information overload “threatens our very existence,” and that marketers should be concerned about consumers being overloaded. “These days, you can’t just go online, see e-mail, get a little information and be off,” he said. “People have to find a way to get beyond that data smog, and you must help customers cut through it to get information as painlessly as possible.”