Sell More Via the Web

3. Move the copy block up to the right of the image, and move the grid below the image. This way, price and copy always are visible without scrolling.

Because testing is expensive, be sure to test only those changes significant enough to matter. For instance, testing if your navigation should be blue or green probably isn’t worth it. But testing a single hero product homepage treatment vs. a top-selling product grid treatment probably is worth it.