Sell More Via the Web

The moderator then asks users to complete a task on the site, sharing their thoughts as they go. Have users search for, select and purchase products, and ask them to share their thoughts and expectations as they click buttons and navigate the site.

The moderator should take notes, detailing where users stumbled and when the site didn’t do what was expected. The moderator must encourage users to keep sharing their thoughts, but the moderator shouldn’t lead the users in their Web browsing.