Sell More Via the Web

Recruit five local Web users who aren’t familiar with your site. Pick folks who resemble your target demographic. Schedule five 45-minute sessions on the hour, one for each user. Offer each user a modest thank-you gift (e.g., gift certificate, cash) for participating.

Pick a friendly person in your organization who’s comfortable with the Web to serve as your moderator. Takeaway Tip: Don’t pick someone who works on your site.