Sell More Via the Web

As a rule of thumb, the four most important components of an e-commerce site are the product page, site search, cart and homepage. Running “discount usability sessions” is an inexpensive way to finding possible improvements to those important components of your site. Discount usability engineering (a phrase coined by Web guru Jakob Neilsen whom I mentioned earlier) is a great way to determine what on your site trips up users. Read more on this method at Neilsen’s site, www.useit.com. Here’s a quick overview.