Sell More Via the Web

Create simple scripts to copy one of the versions onto the live page. For example, if you were doing a homepage test on a Unix or Linux platform, the two trivial bash scripts noted in the chart “Bash Scripts” would perform the copy (after adjusting filenames to match your server configuration).

Monday at 9 a.m., run the “make-control-active” script. Tuesday at 9 a.m., run the “make-alternative-active” script. Repeat this process for two weeks, alternating each day. After 14 days, collect daily metrics for the period, such as site sales by day and average pages viewed by visitor by day. Create a spreadsheet for each metric by day of the week, noting how many times the alternative beats the control. See the chart “Site Sales” for an example.