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With a little work, a smaller merchant can gain much of this benefit without needing the costly software via a “day-swapping” test. Here’s how.
Build two versions of your page in different files. For example, for testing your homepage, you’d create index-control.html (a straight copy of your current homepage, index.html) and index-alternative.html (a new page implementing a new idea.)
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Alan Rimm-kaufman
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