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Step 3: Run an A/B Test Via the Day-swapping Method
Larger retailers can build or buy expensive software to run multiple versions of their sites simultaneously. Such packages randomly assign visitors to the control or the alternative treatment; ensure a visitor experiences the same treatment consistently throughout the visit (and on subsequent visits); accumulate data for analysis; and report on results.
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- The Rimm-Kaufman Group
Alan Rimm-kaufman
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