Search Engine Marketing: SEM - Are You Winning?
Report 3:
Search Query
The final report in the trio provides all the behind-the-scenes insight you could ask for. This report shows you the exact search queries people typed in that led to a paid click to your website. The keywords you're bidding on are often quite different from the keywords you're matching on.
- Companies:
- Yahoo! Search Marketing
- People:
- Bing
Timothy P. Seward is the author of the “Ultimate Guide to Amazon Advertising" (Entrepreneur Press®, 2019) and the founder of ROI Revolution, which drives growth for brands, retailers, and ecommerce merchants with its results-driven digital marketing technology and services. With his extensive marketing and retail background, he is a thought leader who has spoken at 70+ industry ecommerce and Amazon events including IRCE & Prosper, is a frequent guest lecturer at North Carolina State University’s College of Management and has contributed to key industry publications including Internet Retailer.
