Search Engine Marketing: SEM - Are You Winning?
As such, your ad groups' level CPA's will reveal how efficiently your campaigns are being run. Wasted spend and undertapped opportunities will rise to the surface. Those managing your campaigns will need to take action to preserve the profitability of them.
Report 2:
Value/Cost per Ad Group
If your order value (and margin) can swing greatly between transactions, you need more than the CPA metric. In these cases, CPA doesn't tell you how profitable you are because the actions on your site have differing values. CPA won't cut it, and neither will standard conversion tracking.
- Companies:
- Yahoo! Search Marketing
- People:
- Bing
Timothy P. Seward is the author of the “Ultimate Guide to Amazon Advertising" (Entrepreneur Press®, 2019) and the founder of ROI Revolution, which drives growth for brands, retailers, and ecommerce merchants with its results-driven digital marketing technology and services. With his extensive marketing and retail background, he is a thought leader who has spoken at 70+ industry ecommerce and Amazon events including IRCE & Prosper, is a frequent guest lecturer at North Carolina State University’s College of Management and has contributed to key industry publications including Internet Retailer.
