Search Engine Marketing: SEM - Are You Winning?
Review a report detailing the CPA for each of your paid search campaigns and ad groups on at least a monthly basis. If your campaigns are structured correctly, the ad groups should each be attracting a distinct slice of your target market. Each of these ad group slices convert differently and cost differing amounts per click given the competition.
- Companies:
- Yahoo! Search Marketing
- People:
- Bing
Timothy P. Seward is the author of the “Ultimate Guide to Amazon Advertising" (Entrepreneur Press®, 2019) and the founder of ROI Revolution, which drives growth for brands, retailers, and ecommerce merchants with its results-driven digital marketing technology and services. With his extensive marketing and retail background, he is a thought leader who has spoken at 70+ industry ecommerce and Amazon events including IRCE & Prosper, is a frequent guest lecturer at North Carolina State University’s College of Management and has contributed to key industry publications including Internet Retailer.
