Search Engine Marketing: SEM - Are You Winning?
"Average" CPA for your account isn't what you're concerned with, though. Sometimes failure is hidden in a successful average. Certain ad groups are bound to be über-profitable — branded terms usually fall into this category. People who have the wherewithal to search for your brand name are much further down the buying cycle and tend to convert at a much higher rate.
- Companies:
- Yahoo! Search Marketing
- People:
- Bing
Timothy P. Seward is the author of the “Ultimate Guide to Amazon Advertising" (Entrepreneur Press®, 2019) and the founder of ROI Revolution, which drives growth for brands, retailers, and ecommerce merchants with its results-driven digital marketing technology and services. With his extensive marketing and retail background, he is a thought leader who has spoken at 70+ industry ecommerce and Amazon events including IRCE & Prosper, is a frequent guest lecturer at North Carolina State University’s College of Management and has contributed to key industry publications including Internet Retailer.
