Search Engine Marketing: SEM - Are You Winning?
Report 1:
CPA per Ad Group
If you have a predictable average order value with predictable margins, cost per action (CPA) is the number your advertising lives or dies by. It's how much you're willing to pay in advertising costs to make a sale. Too high and you aren't making the needed profits; too low and you sacrifice volume.
- Companies:
- Yahoo! Search Marketing
- People:
- Bing
Timothy P. Seward is the author of the “Ultimate Guide to Amazon Advertising" (Entrepreneur Press®, 2019) and the founder of ROI Revolution, which drives growth for brands, retailers, and ecommerce merchants with its results-driven digital marketing technology and services. With his extensive marketing and retail background, he is a thought leader who has spoken at 70+ industry ecommerce and Amazon events including IRCE & Prosper, is a frequent guest lecturer at North Carolina State University’s College of Management and has contributed to key industry publications including Internet Retailer.
