Search Engine Marketing: SEM - Are You Winning?
The good news is that all the major advertising platforms available provide ready-to-use conversion tracking scripts. If you haven't already, put this script in place on your goal page to enable granular reporting. With tracking in place, you have all you need to evaluate your success.
There are three reports that, more than any others, get to the bottom of your paid search profitability. They remove the success ambiguity. They'll only produce meaningful data if you're tracking your conversion down to the keyword level, but AdWords', Yahoo's and Bing's conversion tracking scripts provide this level of detail by default.
- Companies:
- Yahoo! Search Marketing
- People:
- Bing
Timothy P. Seward is the author of the “Ultimate Guide to Amazon Advertising" (Entrepreneur Press®, 2019) and the founder of ROI Revolution, which drives growth for brands, retailers, and ecommerce merchants with its results-driven digital marketing technology and services. With his extensive marketing and retail background, he is a thought leader who has spoken at 70+ industry ecommerce and Amazon events including IRCE & Prosper, is a frequent guest lecturer at North Carolina State University’s College of Management and has contributed to key industry publications including Internet Retailer.
